The server isn’t that active. Rarely do have I seen more than two or three people on that aren’t staff or builders in some way. I’ve been on the server since the first day it opened to the general public, back when it was still very affiliated with /r/thelastairbender. I remember how the server was full, and how I had to click like a madman hoping someone would leave, and I could get a spot. Nowadays, it’s the exact opposite. I don’t come on as often due to the lack of other players.
If you do a quick google search for «avatarmc», the first result is, of course, this website. However, if you do a search on any common server website, like PlanetMinecraft, or MinecraftServers, you will not find anything. This should not be happening, in my opinion. The server needs advertisements.
I’ve talked to people about this, and some staff members always have the same response, or something close to it. «The server isn’t ready» or «We need to finish some stuff». The server has been around for years, and people have played on it fine. Especially now, with this bending and level system, people will be fine. If, by the time everything is «ready», who is going to play? Who will join a dead server? I’m not saying advertisements would instantly add fifty people to the server at all times, but maybe it would attract more players.
Even financially speaking, advertisements are great. More players equals more people that could possibly buy items from the website shop, which would help ease the burden of server funding.
In summary, I do not see a single downside to creating ads on popular server websites, and if the server is to remain active, they are necessary.